Michael Ewing
E-Commerce Professional
- e: contact@michaeledwardewing.com
- w: www.michaeledwardewing.com
- p: (770) 597-1505
Professional Profile
- Managed and implemented all aspects of e-commerce consumer facing websites for Global Parts, Inc. by communicating effectively across all levels of multifaceted management
- Grew consumer facing website sales for Global Parts Inc. from $100K to $1.2 million annually
- Created and managed data feeds, customer support, sales and logistics for www.gpartsinc.com as well as consumer facing website campaigns such as eBay, Amazon and Google Products
- Recommended and implemented new systems and projects for consumer facing web based products against aggressive schedules to grow business rapidly in fast paced environment, resulted in high ROI and exponential growth of sales
- Cutting-edge knowledge of e-commerce inbound marketing strategies to optimize and prepare consumer facing websites to actively engage and profit from social media optimization
- Well versed and actively engaged in all aspects of search engine optimization, search engine marketing, social media optimization and marketing
- Proven ability of implementing inbound marketing optimization business strategies successfully with track record of #1 Google Rankings by creating remarkable content and actively engaging in social media optimization
- Successful and strategic implementation of media planning and buying employments
- Advanced understanding of true business opportunities, making realistic recommendations and facilitating the successful implementation of these solutions
- Skilled at reviewing ROI and making recommendations to adjust and improve the bottom line
- Trained and certified SEO Specialist and Inbound Marketing Specialist with proven track record of increasing page ranking and optimizing repeat conversion rates through the creation of creative and remarkable content that engages with social media
- Wrote, produced, copy edited, published, managed, updated, engineered SEO and ensured MAP pricing compliance with all trade partners for all product and category content on websites and various channels such as eBay, Amazon, Google and more through e-commerce management tools
- Creative problem solver with proven track record of extremely high customer satisfaction and great conversion rate of repeat customers
- Excellent listening, verbal and written communication skills with ability to be effective at all levels of the organization while influencing team members to achieve high ranking goals and expectations
Work Experience
JUN 2007 - Jan 2010
Global Parts, Inc.
E-Commerce Operations Manager
I managed all aspects of the e-commerce department of this multi-million dollar business. I re-built the department from the ground up by initiating and completing many ecommerce projects including the design of ecommerce websites and vendor stores, the development of marketing team, creation of targeted SEO databases to increase search-to-purchase rates, the implementation of analytic measuring tools, and coordination of training to review and post new inventory. I created a business model from analysis of market, implemented the business model successfully and increased profitability of business. I successfully increased online sales from $100K to $1.2 million annually.
Selected Accomplishments:
- Increased e-commerce sales efforts by effectively optimizing the front-end website experience, landing pages, content, product placement and overall merchandising strategy by working closely senior management and team members
- Setup and developed more than 3,000 SKU’s for international online store with over 150 categories
- Successfully implemented web-pased projects of website redesigns, integrations into channel management solutions, search engine marketing campaigns and interactive marketing
- Created new, accurate, attractive and SEO friendly content through writing and copy editing for SKU’s and product pages with enticing promotions on a custom website and multiple ecommerce platforms
- Retained a 99.9 positive feedback score with over 16,000 reviews, Top Rated Seller Status and 4.9 Stars in all review categories on eBay. Lead a monthly positive feedback rate of approx. 900+
- Performance of ongoing customer/market research to identify and capitalize on unmet market needs ahead of the curve led to dominance in the area of online truck and trailer parts ecommerce
- Trained employees on E-Commerce duties including web site maintenance, posting inventory, search engine optimization, and customer support.
- www.gpartsinc.com
Apr 2010 - Present
E-Commerce Inbound Marketing
Owner
E-Commerce Inbound Marketing is a hub for advice on how to increase your natural page ranking using the most up-to-date inbound and social media marketing strategies for consumer facing e-commerce stores. I write and engage in inbound marketing strategies and share my tips and advice with articles related to the field of e-commerce and how to increase e-commerce stores bottom line and investment in social media marketing. Visit online at www.ecommerceinboundmarketing.com
Selected Accomplishments:
- Created, developed and optimized high ranking website utilizing Wordpress platform
- #1 Google Ranking for terms “ecommerce inbound marketing” & “ecommerce inbound marketer”
- Successfully engage in social media markets to optimize brand and establish myself as an authority on the subject of ecommerce inbound marketing
- Positive comments and links have been received from Brian Halligan, CEO and Founder of Hubspot, as well as Brian Solis, Principal of FutureWorks
Oct 2009 - Present
Music Matters
Consultant
Built and operate website online store for the company using Magento e-commerce engine with the goal of liquidating high-end music equipment. Developed, produced and merchandised all SKU’s and category pages. Perform responsibilities of updating, managing and marketing products and categories to produce steady sells with minimal effort. Successes of this website lead to continued relationship and development of their Non-Profit website.
Selected Accomplishments:
- Designed website from scratch using a template within the e-commerce management tool Magento
- Built relationship with store owners and negoiated all business relations
- Accomplished initial task of liquidation and have kept great relationship with senior management which has enabled continued inventory past liquidation
- Developed a website portal for Non-Profit division of the company within the Joomla platform
- www.shopmusicgear.com
- www.musicmattersinschools.org
April 2009 - May 2009
Kero, Inc.
Consultant
Built and developed website and content for the company with the goal of promoting and enhancing visibility online. Previous version of their website was outdated and lacked SEO potential. I redesigned their website and utilized SEO practices to enhance visibility of company.
Selected Accomplishments:
- Website has generated tremendous response from clients and has helped the business grow substantially since its launch
- Estimated 38,700 visits in the previous 30 days (1/18/10 - 2/18/10) (www.trafficestimate.com/)
- www.alcoholalert.com
Jan 2005 - Jun 2007
Athcast - Athens Music Foundation
Co-Founder / Multi-Media Marketer
Organized and developed new subscription based podcast company for Athens Music Foundation. Developed marketing programs for a variety of business-to-business clients. Used a cutting-edge approach to create balanced and innovative programs for clients to build their respective brands and businesses.
Selected Accomplishments:
- Designed website and podcast channels that accumulated over 400,000 unique visitors, 1.5 million visits and over 4 million hits in a 7 month period (1/07-7/07)
- Content within XML podcasts I created and produced has reached over 10 million downloads
- Twice featured in iTunes Music Store
- Excelled in pioneering interactive marketing and e-business strategies, channels, technologies, principles and processes
- Managed and Trained UGA interns and volunteers
Jan 2010 - Present
Best Brothers Band
Webmaster
Maintain website and social networking sites facebook and myspace while ensuring all avenues are easy to navigate and addresses the needs of the band and its fans.
Selected Accomplishments:
- Wrote and developed all content to reach SEO potential
- Ensured that all links, blogs, social networking sites and download files are up to date and functioning properly
- Expert use of HTML and CSS within Wordpress platform with extensive knowledge of integrating extensions, templates, plugins and themes lead to attractive and cutting edge site
- www.bestbrothersband.com
Jan 2009 - Feb 2009
Ewing Insolutions
Consultant
Built and maintiain website and content for the company with the goal of promoting and enhancing visibility online.
Selected Accomplishments:
- Website has generated tremendous response from clients and has helped the business grow substantialy since its launch
- www.ewinginsolutions.com
Jan 2007 - May 2007
Oconee State Bank
Teller
I was responsible for keeping large amounts of money secure, disperesed properly and providing excellent and prompt customer service with a smile.
Selected Accomplishments:
- Properly and promptly completed a wide variety of banking transaction in a timely, efficient, and accurate manner
- Respond to all customer inquiries and requests for information in a prompt, responsive, and reliable manner
- Properly balanced and retained large sums of money on a daily basis.
Jan 2003 - Jan 2005
You Recording Studio
Owner
YOU Recording Studio was the first business I started while in college. I managed all aspects of the business and successfully advertised, promoted and profited spending money for college. Sadly, the website I built is no longer in existence, but can be somewhat viewed on archive.org's wayback machine. See link below accomplishments.
Selected Accomplishments:
- Successfully recruited, recorded and produced dozens of bands and singer/songwriters
- Recorded customers for both live recordings and demo EP’s
- Screenshot from archive.org's WaybackMachine
Aug 2001 - May 2002
Young Harris College
Resident Assistant
Disciplined, counseled, and promoted healthy living for the men in dormitory.
Selected Accomplishments:
- No hazards, injuries or deaths occurred under my watchful eye
- www.yhc.edu
Technical Skills
Expert, 7 years
HTML & CSS
Almost all of my websites have been built with THML and CSS layouts. I am very familiar with the code and can edit anything within it.
Expert, 2 years
Channel Advisor
I am very familiar with the Channel Advisor platform and template tags. I have produced over 3,000 items onto various websites through the Channel Advisor system. I have opened multiple stores and succesfully launched feeds to Google, eBay, Amazon, and more utilizing the Channel Advisor system
Advanced, 1 years
Wordpress
I have built www.bestbrothersband.com and www.ecommerceinboundmarketing.com using the Wordpress platform. I designed and published all content. I am very familiar with the language and can work within it efficiently.
Advanced, 1 years
Joomla
I built www.musicmattersinschools.org using the Joomla platform. I designed and published all content. I am very familiar with the language and can work within it efficiently.
Advanced, 1 years
Magento
I built www.shopmusicgear.com using the magento platform. I designed and published all content. I am very familiar with the language and can work within it efficiently.
Expert, 2 years
XML Podcasting
I have created over 100 XML podcasts and have had two of my podcast channels featured in the iTunes Music Store.
Advanced, 4 years
SEO, SEM, SMO
I have been trained and am a certified professional in search engine optimization and inbound marketing. I am an active particippant in the oncoming tsunami wave of social media optimization.
Advanced, 3 years
Photoshop, Illustrator, Indesign
I have photographed and edited thousands of parts for Global Parts website and catalogs. I have made dozens of fliers and promotional materials and catalogs using these programs. I am very familiar and have extensive use with Photoshop, Illustrator and Indesign.